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Episode 20: Mo tools, mo content

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It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content. 

Is this a fantastic new era where barriers are hauled down and good ideas can get made, whoever you are? Or is it an open door for people to make any old rubbish? There’s no doubt the times they have a-changed, so we look at what it might mean for content folk in the future. 

Later in the episode, our happy couple go not-that-deep-at-all on the recent ad campaign from Spotify. Is the clever-copy led approach successful and – perhaps more importantly – can Iain do any better? The answer, we suspect, is yes and then no.

It’s a fun episode this one – go and find your nearest listening station and hunker down for some content-related chit-chat and nonsense. 

Notes and links

Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. 

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