In the world of social media, it can be tough to stand out from the crowd. Twitter in particular can be an arena of chaos at times, and staying relevant, interesting and varied takes planning and commitment. What to Tweet? is the subject of my tool review this festive week, a highly simple tool but one with huge potential. This app randomly generates themes and prompts for your tweets at the push of a button, energising your channel and helping you engage with/increase your followers. 

Heavily influenced by Josh Spector’s blog of the same name (which is brilliant by the way), What to Tweet? is free to use and requires no sign-up. It provides users with inspiration for their posts, accompanied by recent examples, my last two prompts were , “Share a contrarian insight. What important truth do very few people agree with you on?” and “Share an inspirational story (case study, success story, backstory, biography”. Such prompts open the floodgates of your mind, and you may be pleasantly surprised by what your followers respond to. Sharing your personal quirks alone can build relationships on Twitter simply down to their quirky nature, after all, we are only human. 

A simple google search provides you with several analytics tools telling you when to tweet, a model used by virtually every major corporation. There are few telling you how to tweet, although there are services similar to What to Tweet?.. this is the only tool I could find that provides the service in this simple generator based, aesthetically pleasing format. Sprout Social do offer a similar service, but their prompts are displayed as a list, which in all honesty, between the infographics and advertisements, I did find navigating it a losing battle. I don’t claim to be a social media whizz, but I’m learning from my colleagues who are, and they suggested an experiment. So... before I discovered this tool seven days ago, my followers were at 164. Now they are at 194! So that’s something, right? 

You’re all probably busy the next few days with family and friends (albeit more subdued than normal) but if you’re looking for some external inspiration on your Twitter feed, I would recommend this tool, it takes seconds to use and can certainly help get those creative juices flowing. 

This is the last review of 2020, so I want to thank everyone who has taken time out of their day to read Tool of the Week since we started it in August, it really means a lot. We’ll see you all in 2021, Merry Christmas and a Happy New Year!

Oh and What to Tweet? You get 👍🏼👍🏼👍🏼👍🏼/5! .