Client: Irwin Mitchell
Service: Video
Irwin Mitchell is one of the UK’s leading law firms leading the industry in personal injury and medical negligence clients.
‘Imagine’ campaign
Irwin Mitchell created the Imagine campaign, designed to promote their medical negligence and personal injury services. Our role was to create compelling videos to tell the stories of their clients and the case work Irwin Mitchell undertook to help them. See below for more examples.
TV, Radio and Social Media
To help the wider marketing campaign, OD create produced videos for a variety of outputs. The TV ads were created for television broadcast with all on-demand and advertising specifications accounted for. So if you were catching up on First Dates on Channel 4 or anything on ITV X, you might have seen them.
On location
Part of our role is to work with our clients to prepare the best environment possible for contributors who appear in the videos. Our experience and skillset allows us to be adaptable on the day of shooting, but also to execute the plan prepared in pre-production. Locations are key to the engaging videos Irwin Mitchell produce and working closely alongside our clients in pre-production allowed us to ensure the ‘Imagine’ campaign was a success across digital media of all types.
Creating personal stories is a priviledge
Bringing people’s stories to screen is a priviledge for us. When filming and editing case studies we try to be as informed and collaborative as possible. Sensitive subjects form a big part of our previous projects and we’re proud to create stories with clients like Irwin Mitchell and people like Meg.
Meg’s life changed in an instant when she went into cardiac arrest at home, just days after returning from a family holiday and starting her life after film school. This is her story.
Let the subject tell the story…
We bring creativity and expertise to everything we do.
For Billy, a cycling accident on the way to work changed his life forever. This case study video tells a powerful story - a great example of letting the subject be the storyteller.
Sensitive subjects and powerful stories
After a traumatic birth, Eva was diagnosed with cerebral palsy. Her story is one of overcoming challenges and we’re proud we could capture her story with both sensitivity and creativity.